Why the United Kingdom pinches Meta

Why the United Kingdom pinches Meta

Lawsuit filed against Meta in the UK for collecting user data for targeted advertising on Facebook. The London case is seen as a test case that could affect millions of people

Facebook sued for collecting personal data to target ads.

Tanya O’Carroll, a technology and human rights activist, has filed a lawsuit in the High Court in London challenging Facebook’s “surveillance advertising”, according to the law firm representing her, Awo. According to the prosecution lawyers, Facebook violates general data protection rules by processing and profiling your personal data which is then adapted for advertising.

So now parent company Meta is facing requests to stop collecting personal data for targeted advertisements.

The London case attacks Meta’s business model and adds to a series of regulatory and legal risks for Meta in Europe. From the issue of transatlantic data flows to actions antitrust in Germany and the UK, he points out Bloomberg.

THE CASE FILED IN THE UNITED KINGDOM AGAINST MARK ZUCKERBERG’S COMPANY

Meta is facing accusations of collecting users’ personal data on Facebook in order to create targeted advertisements. O’Carroll said in the lawsuit that Meta violated UK data laws by not complying with his earlier request to stop profiling his data. Facebook generates revenue from creating profiles of users and matching them with advertisers who target ads to people targeted to their specific interests and backgrounds.

THE ACCUSATION

In particular, under Article 21 of the UK General Data Protection Regulation (GDPR), any UK citizen has the right to object to the processing of their data for advertising purposes. O’Carroll, who is part of UK legal campaign group Foxglove, accused Meta of violating the provision. THE

According to the British activist, a victory in the case will serve as a precedent for a series of similar cases filed around the world. “With this case, I’m really using this right all along in the law books, but so far it hasn’t been exercised, which is simply saying ‘I object’, and if we’re successful in that then everyone will have that right,” O’s explained. Carroll at BBC.

“A win could set a precedent for millions of search engine or social media users in the UK and EU who have been forced to accept invasive surveillance and profiling to use digital platforms,” added law firm Awo.

THE POSITION OF GOAL

“We know privacy is important to our users and we take it seriously,” Meta replied in an official statement.

“That’s why we create tools like privacy controls and ad preferences, where we explain what data people have shared and show how they can exercise control over the type of ads they see,” added the social giant founded by Mark Zuckerberg.

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